media & events
We Don't Play The Social Game. We Are Social. -Steven Cuoco
My goal is to provide innovative consulting, public relations, luxury branding and strategy that builds relationships while creating and obtaining consistent work and customer/client retention. Clean and precise branding will invite people to get to know you and to find out who you are. This is an effective form that is luxurious, educational and a proper preparation of communication integrated into every aspect of your existing marketing and effort, in addition by building solid, long lasting and trusting relationships for years to come. Let's create something good, by helping others feel good, while creating mass appeal.
My performance in the world of fashion heavily relies upon the specific services I offer my client's: setting up photo shoots, media coverage sessions and arranging interviews, are the most important tasks of my role of a fashion publicists.
Disclosing appropriate facts and updating the press about the fashion world, and being fair to what may change and needed to adjust according to time and difference of opinion are some of the main functions of my role as a fashion publicist.
A major priority in as a fashion PR is to build and maintain a favorable public image that can change the future of the fashion label he or she represents (and this is also the responsibility of the client). I like to find creative ways to maintain top standards with my clients' and their organizations’ brand names in the eyes of the public.
As a bestselling international author, knowing the distinct areas of needs for promoting other book authors and creative types. A very important task I serves is the role of getting positive one line comments about your book from famous people and media companies. It is important to also work strategically in understanding what key publications are important for reviews about your book in newspapers, mass media and magazines.
Entertainment / Corporate Publicist
What's the number one priority in brand strategy for your company? Connecting affluent consumers to your brand through simple and engaging communication.
As an entertainment and corporate publicist, I will create a clear message to the public about you and your business, or project, to obtain maximum ROI. Getting positive reviews about movies and music, retaining loyal and attracting new customers for brands and products, goods and services, arranging photo shoots, interviews and post production shoots: It has to stand for something. It has to be a lifestyle. It has to tell stories that will yield engagement. It is also valuable to obtain behind-the-scene photo's. Of all the different publicist profiles, this one is the most important.
In Addition: It is important to be strategic while working with top experts to create customized content that best represent your luxury brand or goods and services. And to reach potential clients with compelling editorial, high-end photography and forward-thinking strategy: believing in the quality of custom content should equal, and surpass, that of traditional content, and that is my goal to accomplish for you every day.
FITNESS / BODYBUILDING / ACTOR / MODEL PUBLICIST
"You are an inspiration they can't stop talking about!"
The responsibility is to oversee the public image and manage media relations for his client(s). Coordinate publicity events and making sure every client knows where to go and what to do. Other responsibilities include writing press releases, releasing statements, assisting in maintaining a flawless appearance and acting as council where needed. Generate publicity by pitching story ideas to magazines, radio shows and newspapers about client. If the client does something that can be perceived negatively, it is up to the publicist to maintain credibility, and be fair, honest and disclose all material facts.
As specified in recent areas, I apply my public relations skills and media knowledge to help a musical artist maintain his or her desired public image. This includes helping to market the artist's work, representing the artist through press releases, arranging for interviews with the media and writing speeches.
Helping an artist to book a paid performance is another area we may discuss.
To be honest, most people believe this profession mirrors actors & models, and I am here to tell you that it does not. Bodybuilding and fitness professionals highly rely on sponsorships.
Sponsors are looking for fit athletes who not only have a basic knowledge of supplements but know their supplements (or products). Taking just one or two of a company's supplements won't get you signed.
You need to have a wide range of use and knowledge of the product line. They also want outgoing athletes who are not afraid to go into gyms or stores and ask to do demos as well as athletes who have stamina for long tradeshows and are excited to be there.
Your attitude, personality, and how you present yourself will be big selling points to sponsors. Even if you don't think that you are naturally outgoing or good around large groups of people, you can still get sponsored!
This is where we can identify how to be strategic with your identity and how it will translate through product promotion, selling and service. Photo: Steven Cuoco media coverage for MuscleMania® Fitness America®